Is your Cover Letter flawed?

“A great cover letter is the golden key to any job search. Yet despite a glut of advice books and Web sites, an estimated 85 percent of cover letters are so flawed that senders never land an interview.”    

Joann Lublin – Wall Street Journal

Statistics say that writing a cover letter is even harder than writing a resume. Your cover letter has to say all the right things, and it has to say them quickly. Even more, it needs to persuade the reader to want to get to know you better. If it fails to do this, you’ll have no chance of having your resume reviewed, let alone of getting an interview

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